Hi! I am Azul and I am very proud to be the founder of Wairua, a clean-luxury beauty destination based in Miami. My passion for skincare began while I was studying business in Argentina—I would spend hours reading blogs about skincare routines, researching ingredients, and following my morning and night rituals religiously. What started as a personal obsession soon became something more, and after finishing my studies, I decided to explore skincare education as a hobby. I never imagined it would turn into my true passion and career path. This curiosity led me to further my education in Cosmetology, then in cosmetic chemistry, and even took me to France to study natural fragrances and cosmetics.
As I dug deeper into the beauty industry, I realized the challenge of understanding product formulas and determining the true effectiveness of products. I discovered that many brands invest more in marketing than in the actual formulation, resulting in overpriced products that offer minimal results.
Additionally, I learned about ingredients that raise concerns regarding human health and the environment. These ingredients are often used due to their low cost, leading me to the conclusion that numerous products lacked quality ingredients and transparency with the public.
Motivated by this, I began researching brands that prioritize cleaner and smarter formulas. These brands not only invest in marketing but also prioritize the use of top-quality ingredients to create truly effective products. After following these companies I decided to transform my passion into a career, giving birth to Wairua.
Leaving my home, family, and friends in Argentina was a challenging decision, but I understood the importance of pursuing my dreams. I partnered with my life partner, Renzo, who brings a lot of experience to the table. His family has been in the beauty industry for over 40 years, and Renzo himself has dedicated the last decade to working in this field. Joining forces with him has made our journey both strategic and enjoyable.
Through Wairua, my goal is to provide a safe space where people can enjoy beauty, connect with others, and nurture deeper connections with themselves.
Thank you for joining me on this journey, and I look forward to continuing to grow and evolve with Wairua.
